What do you create?
Lili Graffiti has two creative universes: childhood
with the children's collection, (cupcakes, clouds, cushions), and the,
"girly," universe with my accessories for women, (hats, berets,
jewelry, scarves, pins).
Where does the name Lili Graffiti come from?
I'm in graphic design and was looking for an original and
childlike name for my brand and for a name that would mostly be like me.
"Lili" is for the childhood and "Graffiti" for my graphic
expertise....
How long have you been designing in Montreal?
I arrived in Montreal in July 2010 following a family
project and I envisioned my arrival in Montréal as an opportunity to reinvent
my family life. My leisure activity has become my main activity now.
How do you handle rejection and critiques of your work?
I learned how to manage criticism. I have to admit it
affects me, but I draw the necessary lessons to modify and improve my work.
What is your design goal for 2012?
My 2012 project is the creation of my website. I want to
create a strong brand name. I also want to develop my perimeter of sales so I
have to find a place in Montreal to produce larger quantities with local
workers. In my work, I like the creation part, but less the production.
Therefore, my next step is to outsource a part of my production. In terms of
creation, I want to develop my collection of hats for women and children.
Did you always know you would become a designer?
I've always been immersed in a creative world. My mother was
in design, and creativity has been part of my everyday life from a young
age. I have a degree in architectural environment design, so I worked in the
creation of furniture and then as a graphic designer in several advertising
agencies, and then as a designer of accessories for women and children.
Who is your favorite Montreal designer?
I'm
a fan of the work of the hat designer Lucie Gregoire.
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