We have a new Canadian-made independent design label in store! Las Valentias are a dynamic duo from Toronto, making gorgeous and high quality pieces that are modern twists on classic cuts. Gorgeous stuff, come in and see for yourself!
General 54 is a unique Montreal boutique bringing together innovative Canadian design, locally made clothing, handmade goods for the home, and amazing jewellery.
We have a new Canadian-made independent design label in store! Las Valentias are a dynamic duo from Toronto, making gorgeous and high quality pieces that are modern twists on classic cuts. Gorgeous stuff, come in and see for yourself!






Caitlyn Rose is sister to equally-talented-fellow-General-54-artist Sheena Purcell (they come from a family of goldsmiths!) She makes jewellery inspired by and assembled from bits of nature, industry and cultural artefacts. Sterling silver, antique nails, chunks of quartz... these pieces evoke stories and places that make you want to get in a car and road trip!

We just got Birds of North America Fall/Winter '11 in store and it's deadly gorgeous! The antithesis to BNA's fun and light S/S collection (which is now on sale!), this collection is brooding and sharp. Tailored silhouettes in rich olive, silky navy and textured teal makes for a fashionably cozy fall wardrobe. This is going to look so good with your berets, riding boots and knit scarves. And how hot are those tights? There are two styles, and I plan on getting both so as not to choose between them :)
General 54, 54 St. Viateur W, Montreal QC, H2T 2K8, 514-271-2129
general54mtl@gmail.com